Arts Fundraising Strategies and the New Tax Law

Tuesday, February 27, 2018 at 5:00 PM

The DiMenna Center for Classical Music
450 West 37th Street, New York, NY 10018

Arts Fundraising Strategies and the New Tax Law

A Panel Discussion for Nonprofit Leaders

Presented in Partnership with Baryshnikov Arts Center

Fundraising and accounting experts discuss the impact of new tax legislation on individual giving and provide concrete strategies for nonprofits with operating budgets under $10 million.


Gay Young is Vice President of Donor Services at The New York Community Trust, which is the community foundation for the New York City area. The Trust, founded in 1924, currently manages over $2.5 billion in charitable assets and is made up of more than 1,800 funds established by individuals, families, and businesses. Young works closely with Trust donors to identify and achieve their charitable objectives, evaluates potential grantee organizations, plans donor cultivation events and helps solicit new donors to The Trust. Young has a B.A. from Wellesley College and a J.D. from New York University School of Law. Prior to joining The Trust, she worked as a literary agent for six years and before that as corporate counsel at various financial services companies, including Merrill Lynch.

Colleen Keegan is a corporate Strategic Planner and Arts Activist. She is the Creator of the Creative Capital Strategic Planning Program for Artists and the Executor of the Theo Westenberger Estate and grants for art and conservation. Keegan is the art business adviser for the TED Fellows program and the co-Chair of the TED Fellows Arts Committee. She is a partner in Keegan Fowler Companies. Previously, Keegan served as the president of Pacific Arts Video Production and Washington Video Services. She also worked as a producer for MTV Networks, WETA, and Showtime. Keegan has served on numerous Boards of Directors and advisory boards including New York Live Arts, the American Refugee Committee, ARTHOME, The Artist Book Foundation, The Center for Creative Arts Berlin, EMILY’s List, I.D.E.A.S. 40203, One Million Bones, Moveopolis, The MS Foundation, The NOW Legal Defense Fund, Show of Force, Picture Projects, and The Texas Film Commissions. She lectures on art and new markets at California College of Art, Cal Arts, and the Wharton Business School, among others.

Heather Noonan is the Vice President for Advocacy for the League of American Orchestras, the national service organization for more than 1,600 orchestras in communities across the United States. From the League’s Washington, D.C. office, Noonan represents orchestras before Congress, the White House, and federal agencies in the arenas of government arts funding, education reform, international cultural activity, and nonprofit and philanthropic policies. She serves on the national advisory committee of the Arts Education Partnership and co-convenes the national Arts Education Policy Working Group. Noonan established and edits the League web site Artists from Abroad: The Complete Guide to Immigration and Tax Requirements for Foreign Guest Artists and convenes the national Performing Arts Visa Working Group. She has served on the Public Policy Advisory Committee for Independent Sector, the national leadership network for America’s nonprofit and philanthropic sector. She also leads the League’s efforts to provide technical assistance to orchestras navigating the complex aviation and protected species rules related to travel with musical instruments, and represented global music interests in treaty negotiations at the 17th Conference of the Parties to the Convention on International Trade in Endangered Species. Noonan has served on the boards of directors for the American Youth Philharmonic Orchestras and the OMG Center for Collaborative Learning. Prior to joining the League in 1996, she was a legislative associate for the American Arts Alliance. Noonan earned a bachelor’s degree in political science and studied art history at Western Washington University in Bellingham, Washington.

Joan Garry is the Principal of Joan Garry Consulting, a boutique nonprofit consulting firm that helps nonprofits across a wide variety of sectors to untangle strategic knots, enabling them to have a clearer path in pursuit of their missions. Garry began her career as part of the management team that launched MTV. She followed this with a successful eight-year tenure as an executive at Showtime Networks. In 1997, Garry left corporate America and was named the Executive Director of GLAAD, one of the largest organizations working for LGBT equality. Since leaving GLAAD, Garry has worked as a consultant for hundreds of nonprofits, teaching them the keys to effective nonprofit leadership with wisdom, joy, and humor. She is a regular panelist on NBC’s nonprofit reality show, GIVE. Garry is also the founder of The Nonprofit Leadership Lab, an instructor at the Annenberg School for Communications at the University of Pennsylvania where she teaches Nonprofit Media Strategy, as well as a sought-after speaker on nonprofit leadership. She blogs regularly at the popular and hosts one of the top nonprofit podcasts on iTunes: Nonprofits Are Messy. Her book, Joan Garry’s Guide to Nonprofit Leadership, published in 2017, is a go-to resource for board and staff leaders. Garry lives in New Jersey with her wife of 34 years and their three grown children.

Chris Petermann is a partner at PFK O’Connor Davies, an accounting and advisory firm. He has more than 30 years of experience serving a multitude of nonprofit organizations and is a frequent speaker on a variety of exempt organization topics. He has published a number of articles including Alternative Investments/Home Runs or Strike Outs. He is currently Board Chair of Partners For Health Foundation as well as a Board Member of Exponent Philanthropy, the country's largest association of funders. He additionally serves as a Trustee of the New Jersey Symphony Orchestra, the William F. Grupe Foundation, and most recently was appointed to the Board of the Kearny Financial Corporation. Petermann earned his Bachelor of Science degree in accounting from Bucknell University. He is a Certified Public Accountant licensed in the states of New York and New Jersey and is a member of the American Institute of Certified Public Accountants, the New York Society of Certified Public Accountants, and the New Jersey Society of Certified Public Accountants (NJSCPA). He and his wife, Theresa, live in Verona, New Jersey.

Eric B. Javier is a Principal and Managing Director with CCS, the largest fundraising strategy and management firm in the world. Established in 1947, CCS designs and implements significant fundraising campaigns and programs for leading non-profit institutions. For the last 20 years, Javier has advised leading executives and trustees from across the nonprofit sector. He has helped design and direct more than 200 fundraising campaigns and initiatives that have raised more than $2 billion to make a positive difference in communities all around the world. Javier’s primary areas of expertise include feasibility and planning studies; capital and endowment campaigns; major donor programs; principal gift solicitation strategies; strategic development planning; case messaging and development; and coaching and training. He is a frequent speaker at industry gatherings and professional conferences, including the Association of Fundraising Professionals (AFP), the Council for the Advancement and Support of Education (CASE) and the National Association of Independent Schools (NAIS). Javier is a graduate of the College of the Holy Cross. He, his wife Kristin, and their two daughters reside in Westchester, NY.